Rocchetta

The project:

Bella come 6 was the first digital campaign in the history of Rocchetta’s communication. It was born to celebrate the multifaceted female beauty through a storytelling project and a social contest. The aim of the campaign was to build on-line awareness and generate leads.

The brand:

In the market of mineral water, Rocchetta is known to be Miss Italia’s choice. The core target of the brand is female public of all ages sensitive to the topic of health/beauty.

Concept:

Women’s beauty has many shades, and each deserves an award. By joining the contest, people had to select the beauty shade that better represents them choosing between 6 categories: Fit (sport), Feel (art), Look (fashion), Win (career), Love (family) and Fun (sociability).
The following step was to share a post on Facebook telling: “I feel beautiful when…” connecting it to the chosen category.

My role:

I did the writing fot the strategy, naming and screenplay/storytelling. I was responsible for creative direction.

Denise (Fit)

Olga (Love)

Giulia (Fun)