PiCK UP!

The project:

Match Spots are new advertising formats inserted within the 90 minutes of the Italian Cup matches.
We proposed this new medium for PiCK UP! to improve brand affinity with the most famous sport in Italy.

The brand:

PiCK UP! is a popular snack for kids of all ages. It’s brand identity has always been associated with the world of urban and extreme sports.

My role:

I wrote the scripts and was responsible for creative direction