#RIPARTIAMOITALIA

The project:

#RIPARTIAMOITALIA is the FS Covid-19 program started in 2020.
It includes different activities and communication touchpoints inside the stations and aboard trains.

The brand:

Ferrovie dello Stato Italiane (FS) is a state-owned holding company that manages infrastructure and services on the Italian rail network.

Concept:

Simple videos to help people remind essential safety instructions.

My role:

I’d like to think I wrote the scripts, but I’d better call them “operating instructions”. Motion graphics by Stefano Malerba from Wow Tapes.

Awards:

If we could count the views inside stations or aboard trains, these would definitely be the most popular videos in the world.
But we cannot.
At least we helped our country.
Kind of.