Norica

The project:

The pandemic has changed people’s customs inside and outside their own homes. After years of silence, Norica resurfaced in the beginning of 2020 with a new TV commercial to become the effective alternative to big brands in the market.

Concept

Since Norica is considered a medical product, every communication activity has to be vetted by the Ministry before approval. The original idea for the commercial has been considered misleading (i still can’t understand why), so they deleted some frames from the storyboard. What remains still makes sense, but is definitely less strong.

My role:

I wrote the concept and payoff as well as the script and storyboard. I was responsible for creative direction.