The project:

I was asked to capture the essence of IIT’s research mission, which is to bring technology into people’s lives.

The brand:

IIT is the Italian Institute of Technology, one of the most prolific robotics research centers in Europe.

Concept:

me:
What if a self-aware robot from the future tells the story?

client:
Shut up and take my money!

My role:

I wrote the concept and the screenplay. And of course, I played with the robots during the shooting.