Hero Light

The project:

Hero Light is Hero’s hero product (pun not intended, also because Hero’s pronunciation is not [ˈhɪroʊ] but [ˈɛ:ro]). To strenghten their positioning in the market of light food products, the brand wanted to add new episodes to their previous campaign.

My role:

I did the writing for the payoff, scripts and storyboards. I was responsible for creative direction.

Risata

Sanremo

Bacio